Presenting a Caller with Music: Face Impression Formation with Music for Smart Phone

Multimedia push ringer (MPR) is a mobile application that presents a caller‟s identity using various contents, e.g., audio and video and raises many important issues of social cognition. In this study, the influence of multimedia contents on impression formation is examined with a series of experimental procedures in which a genre of music either trot (Korean pop music) or classical music is sequentially combined with a facial image. The facial impression associated with different music genres is compared to that formed by a face only image along social warmth and intelligence dimensions. Results indicated that both genres of music significantly enhanced facial impressions in the social warmth dimension, but showed a distinguishable influence on the facial impression in the intelligence dimension. Our experiment provides an interesting insight into impression formation, and offers guidelines for the practical usage of © 2014 The Authors. Published by Global Illuminators . This is an open access article under the CC BY-NC-ND license( http://creativecommons.org/licenses/by-nc-nd/4.0/) Peer-review under responsibility of the Scientific & Review committee of ITMAR-2014.